💰 Bitnest

Simplifying Crypto Trading for Everyday Users Without Compromising Security

Bitnest is a crypto trading mobile app designed to help everyday users enter the world of digital assets with confidence. While most crypto platforms assume users are already financially or technically literate, Bitnest aims to remove that barrier and create a simpler, safer, and more intuitive entry point.

📌 Summary

✅ Type: Full-Cycle Fintech UX Project (Mobile, NDA-Protected)

🔐 Focus Areas: UX Simplicity, Security, Crypto Strategy, Responsive Mobile Design

📱 Platform: Mobile (designed to work across iOS and Android)

🧠 Tools: Figma, Maze, Notion, Miro

⏱ Duration

10 weeks, Q2 2024

👤 Role

Product Designer

🧰 Tools

Figma, Notion, Maze, Google Meet, Miro

Figma, Maze, Notion,

Google Forms

1️⃣ Project Overview

As the product designer over a 10-week period, I led the UX process: conducting research, shaping user flows, building low- and high-fidelity prototypes, and running usability tests—all within the context of a highly sensitive fintech environment.

Note: Due to NDA obligations, the original product name and branding have been anonymized. “Bitnest” is used as a placeholder throughout this case study. All UX work shown here is authentic and completed for a real client project.

2️⃣The Challenge

Despite the rise of mainstream interest in crypto, the actual trading experience remains intimidating and confusing for most casual users. During the discovery phase,

we identified several key friction points:

Complex onboarding and identity verification flows

Overwhelming dashboards and technical jargon

Poor trust signals and unclear security handling

Lack of clear, beginner-friendly explanations during trading actions

Problem Statement:

“How might we simplify crypto trading for everyday users while maintaining a sense of control and security?”

Despite the rise of mainstream interest in crypto, the actual trading experience remains intimidating and confusing for most casual users. During the discovery phase,

we identified several key friction points:

Complex onboarding and identity verification flows

Overwhelming dashboards and technical jargon

Poor trust signals and unclear security handling

Lack of clear, beginner-friendly explanations during trading actions

Problem Statement:

“How might we simplify crypto trading for everyday users while maintaining a sense of control and security?”

Despite the rise of mainstream interest in crypto, the actual trading experience remains intimidating and confusing for most casual users. During the discovery phase,

we identified several key friction points:

Complex onboarding and identity verification flows

Overwhelming dashboards and technical jargon

Poor trust signals and unclear security handling

Lack of clear, beginner-friendly explanations during trading actions

Problem Statement:

“How might we simplify crypto trading for everyday users while maintaining a sense of control and security?”

3️⃣ Research & Discovery

🎯 Objectives

Understand what blocks or discourages first-time crypto users

Identify differences between casual vs. regular traders

Evaluate pain points in the first-touch experience and trade execution

🔍 Methods

5 in-depth interviews with crypto novices and semi-frequent traders

25-user survey distributed via crypto discussion groups

Competitive UX audit: Coinbase, Binance, Kraken, Robinhood

5 in-depth interviews with crypto novices and semi-frequent traders

25-user survey distributed via crypto discussion groups

Competitive UX audit: Coinbase, Binance, Kraken, Robinhood

5 in-depth interviews with crypto novices and semi-frequent traders

25-user survey distributed via crypto discussion groups

Competitive UX audit: Coinbase, Binance, Kraken, Robinhood

💡 Key Insights

4️⃣ User Persona

5️⃣ UX Goals

Build immediate trust

Security-first UI, explainers, smart animations

Simplify account setup

Progressive onboarding, biometric login

Reduce trading friction

Beginner-friendly mode + advanced toggles

Visual clarity

Clean charts, accessible color scheme, strong CTA hierarchy

6️⃣ Wireframing

Our wireframes focused on reducing friction and cognitive load for new crypto users:

Clean dashboard layout minimized distractions while surfacing the most
critical actions like “Buy” and “View Balance.”
Linear trade flow broke down complex processes into small, manageable
steps to increase task confidence.
Minimal use of jargon ensured accessibility for non-technical users.

7️⃣ User Testing

8️⃣ Visual Design & UI System

A modular system ensured visual consistency and scalability:

A color palette (navy, blue, green, red) designed for contrast, and emotional impact

Readable typography with clear hierarchy, optimized for dark mode

Simple, labeled icons for better recognition and usability

Reusable components (buttons, cards, inputs) for both mobile and desktop

A consistent 4pt/8pt spacing system to maintain visual balance

9️⃣ High-Fidelity Screens Delivered

A modular system ensured visual consistency and scalability:

A color palette (navy, blue, green, red) designed for contrast, and emotional impact

Readable typography with clear hierarchy, optimized for dark mode

Simple, labeled icons for better recognition and usability

Reusable components (buttons, cards, inputs) for both mobile and desktop

A consistent 4pt/8pt spacing system to maintain visual balance

The UI was designed to reduce cognitive load and inspire trust for crypto beginners:

Dark theme for a secure, focused atmosphere.
Clean dashboard with clear hierarchy to highlight key actions
(Buy, Sell, Balance).
Color-coded actions (green = positive, red = warning) for quick decisions.
Flat, spacious layout to avoid visual clutter.
Helpful microcopy & tooltips for clarity without overwhelming users.