🧘‍♂️ VibeFit

Designing a Mobile Fitness Experience That Builds Lasting Workout Habits

VibeFit is a mobile fitness application aimed at helping users build consistent, rewarding home workout routines. While many fitness apps offer an overwhelming list of workouts, VibeFit focuses on habit formation, motivation, and goal-oriented tracking, particularly for beginners and casual users.

📌 Summary


✅ Type: End-to-End UX Project – Health & Motivation App

📱 Platform: Mobile (iOS-first, adaptable for Android)

🔒 NDA: Name and branding anonymized for confidentiality

🎯 Focus Areas: Motivation, Retention, Behavior Design

⏱ Duration

⏱ Duration

13 weeks, Q1 2023

👤 Role

👤 Role

Mobile UX/UI Designer

🧰 Tools

🧰 Tools

Figma, Maze, Notion, Google Forms

Figma, Maze, Notion,

Google Forms

1️⃣ Project Overview


Over the course of 13 weeks, I led the full UX design process—from user research and flow planning to UI execution and testing. The goal was to design a fitness experience that feels simple, structured, and emotionally engaging, especially for users who often lose momentum in solo training.

(Note: Due to NDA obligations, the original product name and branding have been anonymized. “VibeFit” is used as a placeholder throughout this case study. All UX work presented is original and based on a real end-to-end engagement.)

Over the course of 13 weeks, I led the full UX design process—from user research and flow planning to UI execution and testing. The goal was to design a fitness experience that feels simple, structured, and emotionally engaging, especially for users who often lose momentum in solo training.

(Note: Due to NDA obligations, the original product name and branding have been anonymized. “VibeFit” is used as a placeholder throughout this case study. All UX work presented is original and based on a real end-to-end engagement.)

2️⃣The Challenge


Many people start home workouts with excitement—but quickly fall off due to lack of structure, feedback, or a sense of progress. Most fitness apps either feel too rigid (like a coach) or too open-ended (like a YouTube search).

Many people start home workouts with excitement—but quickly fall off due to lack of structure, feedback, or a sense of progress. Most fitness apps either feel too rigid (like a coach) or too open-ended (like a YouTube search).

3️⃣ Research & Discovery


🎯 Research Goals


Understand why users start but don’t stick with fitness apps

Identify motivational triggers for staying consistent

Evaluate pain points in current home workout apps

🔍 Methods


User Surveys: 40 responses from fitness communities

Interviews: 5 users (ages 20–35), beginner to intermediate

fitness levels

App Audit: Nike Training Club, FitOn, 7M Workout

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4️⃣ User Persona


5️⃣ UX Goals


Build motivation:

Use small wins, daily feedback, progress indicators

Guide, don’t overwhelm:

Curated routines with onboarding filters

Track success clearly:

Visual analytics for weight, calories, time

Keep users consistent:

Smart nudges, habit scores, and streak tracking


🔄 Design Focus


Reduce the barrier to starting workouts

Personalize workout plans based on goals, fitness level, and time

Make progress feel visible and satisfying

Balance automation with user control

7️⃣ Wireframing & User Testing



Low-fidelity wireframes helped validate user flows early on.

The goal was to ensure clarity in onboarding steps

and reduce drop-off by simplifying key actions.

Initial sketches focused on minimizing decision fatigue by

presenting one task at a time, a key insight from user interviews."

Tested 3 versions of dashboard layout to find the balance

between motivation (progress feedback) and simplicity."



Low-fidelity wireframes helped validate user flows early on.

The goal was to ensure clarity in onboarding steps

and reduce drop-off by simplifying key actions.

Initial sketches focused on minimizing decision fatigue by

presenting one task at a time, a key insight from user interviews."

Tested 3 versions of dashboard layout to find the balance

between motivation (progress feedback) and simplicity."



8️⃣ Style Guide


Color palette was chosen to evoke calm and consistency, reinforcing

habit-building. Green highlights reinforce success and growth.

Typeface selected for high readability in motion (while exercising).

Rounded edges build trust and friendliness.





9️⃣ High-Fidelity Screens Delivered


📱 Choose Main Goal

Simplified goal selection with clear icons to reduce cognitive load during onboarding.

📱 Choose Activities

Multi-select layout with instant visual feedback to support early personalization.

📱 Activity Dashboard

Glanceable health data using card layout for easy scanning and motivation.

📱 Workout Summary

Highlights key workout stats with a clean graph to reinforce progress and clarity.



9️⃣ High-Fidelity Screens Delivered


📱 Choose Main Goal

Simplified goal selection with clear icons to reduce cognitive load during onboarding.

📱 Choose Activities

Multi-select layout with instant visual feedback to support early personalization.

📱 Activity Dashboard

Glanceable health data using card layout for easy scanning and motivation.

📱 Workout Summary

Highlights key workout stats with a clean graph to reinforce progress and clarity.



9️⃣ High-Fidelity Screens Delivered


📱 Choose Main Goal

Simplified goal selection with clear icons to reduce cognitive load during onboarding.

📱 Choose Activities

Multi-select layout with instant visual feedback to support early personalization.

📱 Activity Dashboard

Glanceable health data using card layout for easy scanning and motivation.

📱 Workout Summary

Highlights key workout stats with a clean graph to reinforce progress and clarity.











✅ Final Outcome


VibeFit succeeded in translating fitness goals into daily, doable actions.

With motivational UX patterns, lightweight gamification, and user-friendly design, we built an app that encourages consistency rather than demanding it.

Users reported:

Reduced friction to start workouts

Stronger sense of progress

Higher workout retention during testing period





VibeFit succeeded in translating fitness goals into daily, doable actions.

With motivational UX patterns, lightweight gamification, and user-friendly design, we built an app that encourages consistency rather than demanding it.

Users reported:

Reduced friction to start workouts

Stronger sense of progress

Higher workout retention during testing period




🔮 Future Opportunities


To evolve VibeFit further, these enhancements were proposed:

Social workout challenges

Voice-guided workouts

Integration with Apple Health / Google Fit

Adaptive smart plans based on user mood & behavior


💡 Key Takeaways



Habit-building isn’t about more features—it’s about the right nudges

Progress needs to be visible, not just tracked

When users feel supported, they come back on their own